Willy Foxx

DESCRIPTION

Willy Foxx is the action cameras, drones, and FPV YouTuber who is killing it with +420K subscribers on YouTube. With the concept of adventure as the foundation of his entire project and surprise as a way of life, we created the logo-monogram that represents him, developing its animated version, which serves as the gateway to each and every one of his videos. Join the adventure!

First ideas

Here’s where it all started. Some drafts that tried to sum up all Willy Foxx’s values: bold, nature, adventure, surprise, action, strength.

Final version

I finally found what I think is the perfect balance: not too heavy, as we needed to convey action and movement, together with joining the play button we could later use in the logo animation. The two strokes that finally formed the “F” added dynamism to the more static “W” shape.

Animation

And so we ended up with this logo animation that can work with or without sound (please check the following video to enjoy it with sound effects). The logo animation was designed to appear at the beginning of every video in order to establish a sense of branding unity. It serves as a consistent visual element that viewers can associate with Willy Foxx’s content. This helps to create a cohesive and professional look across all of his content, enhancing his overall branding and making his videos easily identifiable to his audience.