Cèlia Mateu – Graphic Designer

CATEGORY

Branding
Tipografia
Packaging

DESCRIPTION

La Fanzella is a clandestine concept inspired by the world of speakeasies. Hidden behind an old façade and an unassuming small door, the space feels more like a private entrance or an abandoned venue than a place dedicated to cheese tasting. The project transforms cheese into something exclusive, mysterious, and almost forbidden — an adult indulgence discovered only by those who know where to look.

The name and visual identity come from fanzella, an old Catalan word for traditional cheese moulds, recognizable by their distinctive perforated patterns. This idea became the core of the brand: a hidden space that protects what is inside while subtly revealing glimpses through light and texture.

Blending mystery with craftsmanship, La Fanzella combines a playful secretive atmosphere with a strong focus on artisanal quality, local products, and sustainable materials.

La Fanzella interior
La Fanzella cartell
La Fanzella packaging
La Fanzella posavasos logotip
La Fanzella posavasos símbol